Official Agency Platform: Architected and deployed the agency's official website from scratch using Next.js, utilizing Server-Side Rendering (SSR) and Static Site Generation (SSG) to ensure maximum SEO performance and sub-second load times.
Appointment System Integration: Developed and integrated a custom booking interface utilizing the Cal.com API, successfully automating the lead-to-meeting pipeline and reducing manual scheduling friction.
Advanced Web Analytics: Engineered a data-tracking layer using multiple analytics libraries to monitor user journey and conversion metrics, enabling the team to make UI/UX adjustments based on real-time behavior.
Performance Engineering: Optimized the site's Core Web Vitals, focusing on image optimization, code-splitting, and efficient hydration patterns to maintain high Lighthouse scores for mobile and desktop.
Full-Stack Workflow: Managed the entire development lifecycle, from designing responsive UI components in Tailwind CSS to handling production deployments and version control via Git.
Role Summary
Official Agency Platform: Architected and deployed the agency's official website from scratch using Next.js, utilizing Server-Side Rendering (SSR) and Static Site Generation (SSG) to ensure maximum SEO performance and sub-second load times.
Appointment System Integration: Developed and integrated a custom booking interface utilizing the Cal.com API, successfully automating the lead-to-meeting pipeline and reducing manual scheduling friction.
Advanced Web Analytics: Engineered a data-tracking layer using multiple analytics libraries to monitor user journey and conversion metrics, enabling the team to make UI/UX adjustments based on real-time behavior.
Performance Engineering: Optimized the site's Core Web Vitals, focusing on image optimization, code-splitting, and efficient hydration patterns to maintain high Lighthouse scores for mobile and desktop.
Full-Stack Workflow: Managed the entire development lifecycle, from designing responsive UI components in Tailwind CSS to handling production deployments and version control via Git.
